Vodafone
Vodafone
UI Design
UI Design
UI Design
UX Design
UX Design
UX Design
Telecoms
Telecoms
Telecoms
We created and implemented a scalable global template for Vodafone Identity services, slashing development and maintenance costs by 45% and significantly boosting operational efficiency.
We created and implemented a scalable global template for Vodafone Identity services, slashing development and maintenance costs by 45% and significantly boosting operational efficiency.
Credits
UX/UI: W. Calfos
Client
Vodafone UK
Problem Statement
Brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.
The Multisave feature faces several challenges, beginning with a lack of clear communication around its dual benefits—discounts for adding connections and extending these discounts across multiple household accounts. This is compounded by limited messaging, which leaves both new and existing customers largely unaware of the feature.
Additionally, the online journey to add multiple SIMs and access discounts is complex and unintuitive, further hindered by a clunky, manual user experience that makes availing of the discount cumbersome.
Lastly, promotions overly focus on the discount itself, missing the opportunity to emphasize the broader benefits for families and households.
Brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.
Solution
Brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.
Outcome
Brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.
The enhancements in the Multisave discounts communication and user journey significantly increased user engagement and satisfaction. The streamlined user experience and clearer communication strategies have strengthened VMO2's position as a leading provider of tailored telecom solutions for modern households, contributing to an increase in the average number of SIMs per household.
The project successfully realigned the Multisave strategy with the overall brand strategy and significantly enhanced the customer journey for purchasing Volt 2.0. This increased customer engagement and satisfaction and also reinforced VMO2’s market competitiveness.
Future strategies will focus on continuing innovation, enhancing customer-centricity, and maintaining strategic alignment to sustain VMO2's success in the dynamic telecom landscape.
Brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.
Projects
Other works
Projects
Other works
Projects
Other works
Vodafone
Universal Vodafone Identity Service Template
UI Design
UX Design
Telecoms
Vodafone
Universal Vodafone Identity Service Template
UI Design
UX Design
Telecoms
Vodafone
Universal Vodafone Identity Service Template
UI Design
UX Design
Telecoms
VirginMedia O2
Redefining the Multisave Experience at Virgin Media O2 for Enhanced Customer Engagement
UI Design
UX Design
Telecoms
VirginMedia O2
Redefining the Multisave Experience at Virgin Media O2 for Enhanced Customer Engagement
UI Design
UX Design
Telecoms
VirginMedia O2
Redefining the Multisave Experience at Virgin Media O2 for Enhanced Customer Engagement
UI Design
UX Design
Telecoms
Contacts
Work with us
Let’s bring your ideas to life! Reach out to discuss your next project and see how we can help.
You can contact us at:
hello@thegradientux.com
Contacts
Work with us
Let’s bring your ideas to life! Reach out to discuss your next project and see how we can help.
You can contact us at:
hello@thegradientux.com
Contacts
Work with us
Let’s bring your ideas to life! Reach out to discuss your next project and see how we can help.
You can contact us at:
hello@thegradientux.com